For forward-thinking hotels
Turn your complimentary inventory into a content engine — and turn OTA guests into direct-booking regulars who come back on your terms, not the OTA's.
What HaloEffect does
Offer guests perks — spa credits, upgrades, late checkout — in exchange for social posts. Real content from real guests, at a fraction of paid advertising.
See every guest post the moment it goes live across Instagram, TikTok, and YouTube. Track reach, catch brand issues early, reward standout content instantly.
Every enrolled guest enters your CRM — outside the OTA ecosystem. At checkout, a personalised return offer goes direct, complete with a shareable promo code their followers can use to book. No commission. No middleman.
The idea
Your hotel has something influencers genuinely want: a beautiful stay, curated experiences, and moments worth sharing. Right now, you're giving some of that away with no measurable return. HaloEffect changes that.
You define exactly which complimentary items are available — room upgrades, spa credits, F&B, late checkout — and who qualifies for them. Guests get curated experiences; you get authentic social content your marketing team could never produce. And because that guest is now in your system, every future stay comes direct. No OTA. No 15–30% commission.
Influence scores build with every stay, so your programme gets smarter the longer you run it.
See how the platform works
“The most powerful content your hotel will ever publish is the post a guest made for free.”— HaloEffect founding principle
The Guest Experience
HaloEffect runs quietly in the background. Guests interact with your brand — not ours.
Five days before check-in, the guest receives a branded email from your hotel — a curated offer waiting on arrival. No app download. No account creation. One tap opens their personalised experience in the browser.
The guest scans a code at the front desk. Their perks — F&B credit, spa access, late checkout — appear instantly in their browser. Vouchers are ready to use for the rest of their stay. Front desk taps Activate. Done.
At high-content moments — pool, restaurant, sunset terrace — the guest receives a nudge tailored to their posting style. A caption assistant helps them craft something worth sharing. Your hotel surfaces in their feed, authentically.
The guest receives a personalised return-visit offer with a direct booking link and a shareable promo code for their followers. Every booking made through that code is tracked back to them. No Booking.com. No 15–30% commission. Their next stay is yours. So is every stay they refer.
For your hotel
While guests enjoy the experience, your dashboard shows the return on every complimentary you gave them.
Before a guest arrives, HaloEffect has assessed their social reach, engagement, and content relevance. The right perk goes to the right guest — every time. Scores build with each stay, so your programme gets smarter as it grows. You control the offer catalogue and who qualifies for what.
See every guest post as it goes live — reach, engagement, and content quality. Send a bonus perk in response to standout content, directly from the portal. Catch brand issues before they spread.
Know exactly what each complimentary cost, how much social reach it returned, and whether it led to a future direct booking. A one-page report your GM can read in 60 seconds.
Early Access
We’re onboarding a select group of hotel teams during our beta phase. Your feedback shapes the product — and early access members lock in founding-member pricing, forever.
No credit card required. No commitment. Just early access to the platform redefining hotel social.